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When Leila and Adam Bedoian set out to open a 20-room motel, The Local – St. Augustine in Florida, they knew they wanted to create a guest experience that removed all the things they didn’t enjoy about hospitality, leaving only the things they loved. “We first thought a bed and breakfast would be cool, but…

As guests return from 18 months at home, they’re looking for new experiences and expecting top-notch service. Hoteliers, meanwhile, are struggling to find line-level workers and are moving more operations above property. Fortunately, the accelerated adoption of technology like Customer Data Platforms and digital communication tools are helping hotel companies provide instant gratification and personalized…